As an affiliate marketer there are two things that you want more than anything else, one is traffic and the other is sales. Though sales will be really limited without traffic, it is possible to have traffic, yet no sales, which can be totally frustrating. Why does this happen? There could be a few reasons.
First, you may have selected a market in which people are strictly looking for free information, never intending to pull out their wallets. Did you do sufficient market research up front to know that people are buying what you are selling? You may have found keywords that have a fair volume of traffic with low competition and thought you had a goldmine, when in reality, the competition is low because those keywords are not ?buying? keywords.
Second, the traffic you are bringing to your site might not be targeted and therefore they are not interested in what you have to sell. Depending on the method you are using to drive people to your site, you may be hosting the wrong folk! Ensure the effort you are putting in to bring people to your site, is focused toward the target audience who will truly be interested in what you have to offer.
Third, your site and/or sales page may be lacking. If the product or service you are offering is truly in demand and you have targeted traffic coming to your site but you are not making sales you need to start doing some split-testing on the copy of your site and/or the look of your site. Solicit input from others if need be, as to what they like or don?t like and start making some changes.
One other MAJOR factor to consider is this: are you capturing the name and email address of your visitors? Why you ask? Well the truth is that the percentage of sales in affiliate marketing, from first-time visitors is very low. So if your Website is designed in such a way that you direct your traffic to an affiliate link without first capturing their contact info, they will click on the link, check out the product or service and very likely just continue surfing.
However, if you get them to subscribe to your list and then send them to your affiliate offer, you then have a means of staying in contact with them, sending them additional information as well as links to the affiliate products or services you are promoting. If you send out valuable information, you will start to build a rapport with your subscribers and the more they feel they can trust you, the more likely they are to buy what you?re selling.
So, if the answer to, ?Who?s on your list?? is ?nobody?, and you are serious about building a business then invest some money in an autoresponder service and start building what is sure to become, the lifeline of your business ? your list.
To Your Success
Cody Moya
Tags: online business, internet business, home business opportunity, online marketing, affiliate program, make money online, home business, affiliate, small business, work from home
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Source: http://www.freeinternetmarketingcourses.com/blog/2011/09/09/list-building-2/
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