Googles new personalized clothing shopping site Boutiques.com on November 17 was launched, quickly became the focus of the industry. Internet search giant Google is able to fashion brands and retailers to bring more and more networking opportunities?
many fashion designers, celebrities and fashion blog Boutiques.com authors have become the first fashion boutique owner. Like.com co-founder, and director of product management at Google, said Munjal Shah, "Some celebrities and fashion blogger who is actively involved at their own expense,cheap jordan heels, while others are invited to participate in Google." Including the "Sex and the City" actress Sarah Jessica Parker, Star Sister Katie Holmes, and with the same name designer brands, including Oscar De La Renta, Tory Burch, Cynthia Rowley, Marchesa, Isaac Mizrahi, Tracy Reese, and Erin Fetherston; there are fashion British Chinese bloggers, including the influx of people Susie Bubble, high heels girl Jane Alridge, and so on.
and Google itself does not sell any merchandise,nike heels, the website via a hyperlink to the user to the website click on the product retailer or other seller site to buy. Anyone can set up here and share their personalized clothing shop, simply choose the good fashion style, site layout, brand and products.
technology and style go hand in hand
from a technical perspective, Boutiques.com basis from August this year,reebok runtone shoes, Google acquired in visual search engine Like.com related technologies and experience, coupled with the inheritance of a Google search and Google some of the features shopping, website design more stylish features to the viewer to bring more upscale, personalized web boutique.
Google currently no clear Boutiques.com the charges, but certainly is based on the user to click and transfer the amount to charge to the merchant. The user will be linked to the website on which business depends on their personal style choices, initiative, or click on the search results.
Although the network itself is not involved in the sale of goods, but Google also has a payment like PayPals shopping platform, called Google to pay, this platform also supporting mobile phone software.
Google said in a press release, "the way people buy fashion apparel and purchase a completely different camera for fashion purposes, product reviews and specifications is not very important, the key is to meet personal taste, proper decent. Boutiques.com with its intelligent use of computer vision technology to learn the users taste for automatic analysis,nike air griffey max one, and find the user might like commodities. "Peter Arnold is the president of Cynthia Rowley, who also recently opened on Boutiques.com the shop. Arnold said, "With the market conduct model coupled with Googles own powerful resources,reebok easytones, Boutiques.com fashion for the users online shopping experience a great deal of change." "We need to rethink the whole online shopping process," Munjal Shah to Music site Pandora,dunk heels, for example, explains, "Pandora is based on the music have the same preferences with the user to select other users to play music off." To help users understand their own style of dress, the site offers a small test called Stylyzer. Different styles include classic, fashion, street, romantic,griffeys shoes space information,hot pink heels, bohemian,classic reebok, trendy or casual. Sellers can choose products and colors,jordan heels shoes, styles and patterns. Website users will be selected according to taste similar fashion and the sites visual search technology to automatically recommend a shop and new products. Celebrity merchandise in the store sold out will automatically prompt the user updates have been sold. Web site also "times", who are often users search for the goods will automatically become a hot product introductions to other customers.
Boutiques.com currently in development with more YouTube and Google co-operation. But specifically, how standards have not yet announced, but if the site Google search for "fashion" related information ranking, it will bring mass access to Boutiques.com. In any case, Shah said, "He hits and visits must be staggering, which is why everyone wants to participate in our fashion shop owner."
a variety of fashion online shopping platform competition
Polyvore fashion community and fashion search engine ShopStyle also offers a similar service. They are the Internets two largest non-retail fashion Web site,nike high heels, according to Google Analytics data, which has about 1.6 million monthly visits. And the same with Boutiques.com they allow users to collect pictures from the Internet, to share as well as hyperlinks to other websites for purchase.
addition to online shopping and fashion-related in some fashion on Facebook and MySpace, web games,jordans heels, as Zyngas out of the "Fashion Wars" and the Sugar Company of the "Retail Therapy", The player is responsible for operating and managing a virtual fashion boutiques, the players virtual goods store by clicking on the links to the corresponding site on the kind of brand to buy.
large network with Google traffic, no doubt this new fashion Web site has potential beyond the current best competitors.
As early as in the U.S. mobile business market, gaining a solid footing on the eBay is also redoubling its efforts to strengthen the recent fashion supplies e-commerce services. eBay created a one-stop shopping site eBay Fashion,silver high heels, LookBook street fashion show site,reebok easytones, and FashionVault designer clothing discount site, has also sought to Narcisco Rodriguez,ken griffey jr shoes, Norma Kamali and Derek Lam number of exclusive brands such as Monopoly series.
When asked why there is confidence in the online shopping industry giant eBay than better,dunk high heels, Shah threatened,women jordan heels, "because it is Google,nike high heels, eBay is not more attractive than you? Does eBay have long to explore this area, they have many partners have tried a variety of different paths, but Google has the whole world - from YouTube to Gmail. Google with eBay are two distinct platforms. "Boutiques.com with some major fashion Polyvore community sites such as Lookbook.nu and together. "It will only bring more business opportunities," Polyvore vice president of product management, said Jess Lee. "Technology industry giant Google to join the fashion industry, that the fashion industry in the networks growth prospects, but also confirms what weve been taking the right direction." Boutiques.com on by exposure, brands and retailers The shop will have a chance to win more traffic, thus promising to drive their sales. In addition, it allows the shop to provide games and other entertainment facilities with the method, it is their own network platform not previously available.
Source: http://www.beautycase.ro/blog/view/id_836316
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